The platform is rolling out a new feature that permits them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale release. This shift aligns with a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its service identified as made with AI. Overall, in excess of 100 mn videos are added to the app daily, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Further subjects that can already be adjusted under the setting cover news, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies oblige creators to identify convincing artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the platform will from now on apply an AI-generated tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This action is aimed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a $2m awareness program for experts and organizations to develop educational content about using AI responsibly. This program will support charitable organizations specializing in teaching computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following controversy over plans to lay off hundreds of safety staff in the UK. TikTok is expected to eliminate 439 jobs in its trust and safety team in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
